Sales

How Saleshandy Helped JNU Media Triple Their Outreach

marketingcawpuser 2 years ago 4 min read

One of the biggest global challenges for any marketing agency is getting new clients through outreach and ramping up the acquisition weekly or monthly.

Julien faced similar challenges with his Marketing Agency. As Head of JNU Media, he helped hundreds of e-commerce businesses scale through Facebook and Google ads. But now the question was how to scale his Marketing Agency.

The lack of email automation almost ate Julien’s selling time.

“I was writing, sending, and following up on emails manually. I could hardly manage time and it did not yield enough leads to reach out. But it was before using Saleshandy. “.

Julien now has better performance, processes, and results. Let’s read how he gained handsome results starting from scratch.

Automation is the new benchmark.

In 2022, automation is the key to staying in business and growing in the long run. Over 65% of B2B in the Agency and SaaS space use cold email automation.

It is a new benchmark. JNU Media gained the advantage of being among the top 65%.

“I just created shortcuts so I can send more daily emails for all my follow-ups.”

The multi-staged email sequences in Saleshandy quickly allowed Julien to set the steps in advance. The simple-to-use interface makes it even easier to use Saleshandy. “The interface is user-friendly and does everything I need,” Julien adds.

Having a five follow-up strategy increased the chance of a conversion. 80% of conversations start after the 4th email.

“I have set up like six touch points. They’re all fully automated, so I gained a lot of time from that.”

Saleshandy’s new release allows users to create follow-ups in the same and different threads. If you want to start a new conversation, always send a follow-up in a new thread.

Measure your progress to win

Having automation means only you have just entered the game – automation is not a guarantee.

Often businesses rely on assumptive data to work. It is a vain practice.

Monitoring and measuring your past performance clearly shows how much effort you need to break through.

Julien learned with Saleshandy that sending cold emails and setting up follow-ups won’t be helpful unless you set the goals and measure them in numbers.

“Before, I didn’t track my open click and reply rates.”

Julien could now monitor and measure the performance of all his six touchpoints. JNU Media already saved much time with automation, and measuring efforts boosted their outreach efforts.

It would be best if you kept measuring your efforts through Open Rate, Reply Rate, Positive Reply Rate, Bounce Rate, Click-Through Rate (CTR), Spam rate, Deliverability score, etc.

Saleshandy’s dashboard helped JNU Media manage all the KPIs and email engagement metrics with a date range. It not only allowed them to measure the performance of every email sequence but to stay aligned and predict the performance of their future outreach.

Optimize for better results

Are open rates and reply rates just numbers?

Yes, if you are not optimizing your outreach.

What worked in favor of Julien was not a good cold outreach tool but the right way of cold emailing.

“I know which scripts work and which group doesn’t.”

Julien used Saleshandy’s advanced A/B testing to group the email sequence and measure the performance of different templates or scripts.

A/B testing validates your templates. You should know what and what is not working for you. Please don’t waste time on non-performing templates because you feel they would work.

Results matter at the end of the day

How Saleshandy Helped JNU Media Triple Their Outreach

None other than positive results would grow your business. Tools and processes become irrelevant if it doesn’t yield end goals.

Well, it was not the case with Saleshandy and JNU Media. They developed a cold automation process from scratch, followed by best practices and measurement techniques.