Executive Roundtable: Veteran It Listers Weigh in on the Past, Present and Future of Experiential
In our 20th anniversary roundtable, we talk to the agencies that have been on the It List the longest
In 2002, Event Marketer published the first-ever list of the top 100 experiential agencies in the industry, ultimately shining a spotlight on the people who were instrumental in transforming an up-and-coming marketing discipline from “party department” to “strategic marketing powerhouse.” Flash forward to today and many of those same agencies still hold a coveted spot on the It List—still the event industry’s only comprehensive roster of the best experiential shops in the biz.
Staying on top in a volatile industry takes a certain amount of moxie, so we reached out to a short list of long-time It List executives to find out what the journey so far as taught them, and what it might teach other event marketers as they embark on the next twenty years.
Introducing, the 2022 It List Trailblazers.
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