30+ Agency Tools To Grow Your Business in 2022

The agency world is unique in the sense that it offers a myriad of functionalities. An agency is an umbrella of sorts that provides different services. All of that calls for the use of different types of apps and software—each serving its own purpose towards its unified primary goal. Thanks to the advancement of technology, we have tools and applications available for various functions.

Agency tools can help you stand out from your competition. Agencies work for several different organizations around the world that put their business goals in their hands in the form of online/offline marketing, digital campaigns, advertising, lead generation, sales prospecting, etc.

For one to experience success in the agency world, you need tools to back your skill set. Agency tools are important because agencies use a multi-faceted approach that places an equal emphasis on teams and client success. Whether you have a big or small agency, efficient agency tools can help in improving your overall team’s productivity and optimize workflows.

Most projects will require you to undertake multilevel functions which would warrant the need for different tools such as time tracking, digital marketing, file management, project management, SEO, and graphic designing tools.

To help you automate and streamline your agency growth, we have put together a list of 30+ must-have agency tools. We have categorized each tool based on its functionality.

Lead Generation Tools For Agencies

1. Saleshandy

30+ Agency Tools To Grow Your Business in 2022

Saleshandy is a cold email outreach tool that will help you scale your lead generation activities. Saleshandy takes care of all your cold emailing needs in one single platform. The tool is equipped with features like automated follow-ups, easy email sequence creation, inbox warm-up, email assistant, and so much more!

Agency Use

Saleshandy can be used by different agencies that are looking to scale and automate their lead generation activities. Reaching out to several prospects manually can be a tedious and time-consuming task. With Saleshandy, all your lead generation related can be automated and personalized, helping you convert prospects at a faster rate.

Features

Automated Follow-Ups

Follow-ups are an essential part of any lead generation process. With Saleshandy you can automate the entire process of following up. Referred to as ‘email sequences’ in the tool, you can create various sequences with steps and A & B variants (to test out which email content is fetching more open and conversion rates). Whether you are reaching out to prospects for your clients or your agency, this feature will help you save time and close deals at an accelerated rate than manual follow-ups.

Personalize Your Agency Campaigns

Without personalization, your email content won’t resonate much with prospects. But personalizing all of your emails? That’s probably going to take too much of your time. With the use of merge tags, you can directly import data onto Saleshandy corresponding to particular prospects. Every email you send out can be personalized with a unique attribute of the prospect leading to more leads for your agency.

So when you compose your email and insert a merge tag (for example, {{first name}}, {{pain point #1}}, {{city}}, {{job title}}), the information imported from the CSV file (or manually added) will reflect in the sent email. This way your emails will be more personalized and have a greater chance of resonating with prospects. Agencies can make use of this feature to connect with prospective clients on a large scale.

Inbox Warm Up (Keep your agency’s inbox safe from being marked as spam or blacklisted)

If you want your emails to reach the primary inbox of your recipient then it is essential you ‘warm up’ your inbox (to learn about inbox warm-up and what it means, click here). When you enable the inbox warm-up feature for a particular connected email account, Saleshandy automatically sends out emails and replies to them on your behalf (it also marks them as important and removes them from spam). All of the emails sent mimic human-like interactions to have a positive impact on your email service provider (ESP).

How does inbox warm-up help my agency?

When you are managing the lead generation activities of your agency or your clients, you will be sending out mass emails. In order to ensure all your emails land up in the primary inbox of the recipient (and not be marked as spam), it is important to partake in the practice of warming up your inbox. This is an email deliverability practice is observed by numerous professionals and is of utmost importance if you want to achieve results through cold emailing.

Track Email Insights For Your Clients

With Saleshandy, you can track every metric of your email campaign. Metrics such as, open and click rates, unsubscribers, conversion rates, bounce rates, prospects, and link clicks. The metrics will help you understand if you are targeting the right prospects, and also give you an insight into the mind of prospective clients. With these metrics, your agency can formulate a better future strategy.

AI-Powered Email Assistant

Writing emails can be tricky. Saleshandy provides users with an AI-powered email assistant that offers you real-time suggestions to make your email content more refined. Suggestions such as subject line length, spamminess, personalization, and links inserted. The email assistant informs you of any spammy verbiage you have inadvertently included in your copy to help you from being marked as spam by email service providers (ESPs). With this feature, you can craft the perfect email for your clients helping you generate more results, making your agency more successful.

Other Features

Custom domain tracking
A/B testing
Preheader text
Bounce guard
Email health score
Email age
Trigger-behavior-based actions email sequences

Pricing

Pro $25 Per User/Month
14-day free trial available
Add on service: Verify email addresses $60 (up to 30,000 recipients)

2. Saleshandy Connect

Saleshandy Connect is an email tracker and finder tool that is extremely beneficial for your lead generation process. The tool has two main functionalities: email tracking and extracting email addresses through LinkedIn. It operates as a Google Chrome extension. The email tracking feature can be used for multiple inboxes. The email finder tool provides you with verified information that can directly be imported into your CRM software if needed.

Agency Use

Whether for your clients or yourself, using an email finder and tracker tool will help you accelerate the speed of your lead generation. As an agency, you need verified email addresses. Using this tool you can build a verified email list and build your network for your agency or clients. The email tracking feature can help your agency keep track of engagement metrics. With desktop notifications, you can reach out to prospective clients as soon as they open your emails and close deals faster.

Features

Email Tracking

Works with multiple inboxes
Desktop notifications when a recipient interacts with your emails
Track link clicks (how many times clicked, time opened)
Track email opens
Export data

Email Finder

Instant and accurate results
Import data extracted directly into an email sequence (Saleshandy account)
Import data extracted to your CRM software
Works with LinkedIn

Pricing

14 days free trial available
Plans start from $9 Per Month

3. Saleshandy Agency

Saleshandy Agency is specifically designed for agencies to help them manage their outreach campaigns. With Saleshandy Agency, all your email campaigns can be viewed, tracked, and edited from the master dashboard. Do you have over 10 clients that you are managing the lead generation of? Saleshandy Agency makes it easy for you to monitor and track all your campaigns. It also provides clients sole view-only access to track their specific campaigns for trust building.

Features

Master Dashboard
Admin controls
Assign team members individual roles for specific accounts
Client-view only access
Add unlimited team members
Manage email campaigns for clients through the dashboard
Track and monitor progress
Personalized support

Pricing

Consultation required

4. Leadfeeder

Leadfeeder is a B2B lead generation software that allows you to analyze your website visitors in depth. Through this software, you are able to uncover users/companies that are visiting your website, how they got there, and which pages they are clicking on.

It easily allows you to manage new leads by directly exporting them into your CRM software for ease of use. It also integrates with multiple tools such as Google Analytics, Pipedrive, Salesforce, HubSpot, MailChimp, and many more!

Agency Use

Leadfeeder is beneficial for agencies that are looking for valid lead generation sources. You can easily narrow down the prospects that have visited your website frequently. And also strengthen the use of a particular platform once you find out the most popular source that people are coming in from.

They offer four solutions – lead generation, web visitor tracking, sales prospecting, and account-based marketing.

Features

Lead management
Contact management
Third-party integrations
API
Reporting & statistics
Data import/export
Intent data
Goal setting/tracking

Pricing

Lite (free forever) – $0
Premium – from $80 onwards
14-day free trial (no credit card required)

5. OptinMonster

OptinMonster is a lead generation and customer acquisition application that allows you to creative opt-in forms (plus exit pop-ups, in-line call to actions, floating bars, slide-in scroll boxes, welcome mats, etc) and track conversions.

Through the use of this application, you can convert abandoning website visitors into subscribers or customers. It also has personalization and targeted display rules that allow your campaigns to reach people at the right time.

Agency Use

As an agency, most of your prospects will most likely visit your website (there may be many returning visitors as well). By using OptinMonster you can easily target the right prospects through attractive and eye-catch pop-ups so they can be convinced of using your services.

Features

Drag & drop builder
Different campaign types to choose from
Campaign triggers
Targeted campaigns
A/B testing
Detailed insights
Integrations with email marketing apps – MailChimp, HubSpot, GetResponse, Campaign Monitor, ActiveCampaign, SendinBlue, etc.

Pricing

Basic – $9 Per Month
Plus – $19 Per Month
Pro – $29 Per Month
Growth – $49 Per Month

SEO Tools For Agencies

1. Ahrefs

Ahrefs is one of the most popular SEO tools used by many professionals. This tool provides you with in-depth keyword research and tips on how you can grow your website’s search traffic.

Through the use of Ahrefs, you are able to delve deeper into SEO metrics and make use of the helpful inside to increase website traffic. Some of the data provided by Ahrefs includes keyword analysis, content analysis, traffic reports, and domain-based content analysis.

Agency Use

As an agency, you want more organic traffic to your website. By using Ahrefs you can make improvements to your existing SEO strategy resulting in more organic traffic. If you are an agency that offers SEO services, then you can use this tool for competitive analysis, and formulate an action plan so they can outrank their competitors.

Features

Search engine keyword research
Backlink research
SERP history
Content explorer
Site explorer
Site audit
Rank tracker
Alerts

Pricing

Lite $99 Per Month
Standard $199 Per Month
Advanced $399 Per Month
Enterprise $999 Per Month

2. Moz

Moz is a comprehensive SEO tool perfect for agencies that want to improve their website ranking and visibility. What makes Moz unique is that it has its own community of SEO professionals that can help you make the most out of the tool.

The all-in-one SEO tool provides you with site audits, social data, metrics, domain authority, link building, tracking of keywords, and page ranks. An added bonus of the tool is that it also provides beginner to advanced level courses and resources for those who want to expand their SEO knowledge.

Agency Use

Moz is especially beneficial for marketing and digital marketing agencies that want to improve their online presence. Whether you use it for business or your clients you can seamlessly track website progress and see how you line up against competitors.

Features

SEO Monitoring and auditing
SEO Content and rankings
SEO Reporting
Link explorer
Fresh web explorer (brand monitoring tool)
Insights
Moz Bar (for SERP)

Pricing

Standard – $99 Per Month
Medium – $179 Per Month
Large – $299 Per Month
Premium – $599 Per Month
Moz Pro – 30 days free trial available

3. SEMRush

SEMRush isn’t just another SEO tool. This online visibility management tool has an intelligence suite that generates analytics reports that consist of competitor strategies, keyword difficulty, domain strengths and so much more!

Most users use this tool for SEO, PPC, SMM, keyword research, PR, content marketing, marketing insights, competitive research, and campaign management.

Agency Use

SEO and content management play a huge part in an agency’s day-to-day functions (especially for SEO or content marketing agencies). SEMrush is great for agencies of all sizes. It allows you to track and use actionable SEO insights for your clients (or yourself). If your main goal is to build an iron-clad online presence, then this tool is highly recommended for you. Agency teams use this tool to help clients (or their organization) with content marketing, improving their overall SEO on all channels, creating PPC campaigns, and managing their social media presence.

Features

Keyword research
On-page SEO
Competitor analysis
Social media management
Paid advertising
Link building
PPC keyword research
Integrations

Pricing

Pro $119.95 Per Month
Guru $229.95 Per Month
Business $449.95 Per Month
7 Days Free Trial

Project Management Tools For Agencies

1. Hive

Hive is a product management platform that offers flexible project layouts, group messaging, file sharing, tracking of tasks, and a lot more features that optimize and streamline workflow.

Agency Use

Hive is especially useful for agencies since they do a lot of project-based work. When you are tracking and managing several projects, you want a tool that can help you track tasks and monitor progresses.

Features

Project views
Hive chat (internal use)
Hive email
Time tracking
Automations
Team collaboration
Integrations

Pricing

Solo $0 Free Forever
Teams $12 Per Month
Enterprise – Consultation required

2. Trello

Trello is a project management tool that allows you to collaborate with your team members with ease. With Trello, you can create and keep track of tasks using boards, lists, and cards. Trello is best used for organizations that manage a lot of projects at once and require a space to organize all their efforts.

Agency Use

If you are in the market for a tool that has advanced collaboration features then go for Trello. You can manage several projects, organize tasks and build team collaboration from one single dashboard. Trello offers solutions for teams in various industries such as marketing, engineering, human resources, design, product management, support, etc. Although, Trello lacks time-tracking and reporting functionality—making it more suitable for small-scale teams or individuals.

Features

Workflow automation
360 project management and view
Preset workflow templates for different types of teams
Task cards
Create project boards
Integrations available with Slack, Microsoft Teams, Dropbox, and more

Pricing

Free $0
Standard $5 Per User/Month
Premium $10 Per User/Month
Enterprise – Price depends on the number of users (estimated cost for 25 users: $17.50 per user)
14-day free trial

3. Nifty: Project Management

Nifty is a project and task management tool that acts as a collaboration hub. You can manage teams, tasks, clients, and projects from a master dashboard. What makes Nifty stand out from the other project management tools listed here, is its one-click video meeting feature—both for clients and team members.

Agency Use

Nifty was specially designed with the personal pain points of agencies in mind. It aims to solve daily workflow disruptions that arise from using multiple tools. If you are an agency with a large team, then you can utilize this tool as it has the features to support unlimited members.

Features

Time and expense tracking
Budget management
Project templates
Project portfolios
Status tracking
Instant chat feature
Docs & file storing and sharing

Pricing

Free forever version available
Starter $5 Per User/Month
Pro $10 Per User/Month
Business $16 Per User/Month
Unlimited $399 Per Month

4. Asana

Asana is yet another project management tool that allows users to personalize and customize their experience. It enables effective collaboration through task displays, creating projects, work management, calendars and so much more. This tool has been around for a lot longer than most, which means they had time to build up a solid list of useful features.

Agency Use

Asana is an excellent tool for all kinds of agencies. It mostly works well for agencies that are process-driven and want to follow set procedures for projects. Asana also has the option of integrating with numerous other applications, so if you are using other agency tools you can most likely connect them with Asana and keep your projects running smoothly.

Features

Workflow builder
Kanban boards
Calendar
App integrations
Timelines
Teammate view
Internal instant messaging
Forms creation

Pricing

Free forever $0 (15 members only)
Premium $10.99 Per User/Month
Business $24.99 Per User/Month
Asana Enterprise – Consultation required

Analytics and Website Building Tools For Agencies

1. Google Analytics

Google Analytics (GA) is one of the most advanced analytics tools you will find in the market for your business. Any business that has a digital presence must use this tool to understand their prospects, customers, and how they operate and mainly—unveiling the part of your website that resonates with them.

Agency Use

You can use GA for your agency or your clients. With GA one can easily track website visitors, new users and their source, user behavior, time spent on pages, key demographics, and a lot more. One of the best things about GA is the fact you can see how users are engaging with content in every way possible. Agencies can use this data to measure the success of their ongoing campaigns.

Features

Track user behavior from your website or client’s website
Demographics insights
Conversion tracking
Multi-channel reporting
Set various goals in-platform
Create custom reports based on traffic by source, URL, goals, and more
Find out where users are coming from
Integrations
Real-time reporting

Pricing

Google Analytics is free to use (also known as ‘freemium’)

2. WordPress

WordPress is an open source content management system (CMS) (open source means it can be customized and hosted from a third-party server) that comes with numerous pre-built website templates and extensions. It is one of the most popular website platforms in the world. It is very flexible and works seamlessly with many third-party tools and services. WordPress offers you many options for building websites in any form you wish.

Agency Use

With WordPress, you can host all of your agency’s websites on the platform and have control over them from one dashboard. As an agency, you will most likely be managing many websites, your own and your clients. Making WordPress a suitable choice for your agency. WordPress has a built-in feature called ‘Multisites’ that allows you to run multiple websites through one single WordPress dashboard.

Features

Manage website content from the dashboard
Create unlimited pages
Post scheduling
Plug-ins
Automatic backups
Website and blog templates (themes)

Pricing

Free version available
Personal $4 Per Month
Premium $8 Per Month
Business $25 Per Month
eCommerce $45 Per Month

3. GoDaddy

GoDaddy is largely known for buying domain names or web hosting services. The tool also offers website builder software. They offer modern templates that you can edit and publish with no technical knowledge required. You can also hire a GoDaddy website designer if you want to.

Agency Use

If you need to create websites for your clients then the GoDaddy website builder can be your choice. They also offer built-in marketing tools that can help your website have a better online presence.

Features

Designer made templates
Manage everything from one dashboard
Add on premium services: SEO, set up recurring appointments, accept online payments, connect a custom domain
Email and social media marketing
SSL certificate

Pricing

Freemium version available (first 7 days premium features are available)
Upgrade to premium features – plans start at $9.99/Per Month

4. SeedProd

SeedProd is a WordPress landing page builder. It works as a plug-in for WordPress that is solely meant for building landing pages. It is easy to use with a drag and drop page editor and includes a growing library of top-notch templates.

Agency Use

If you want to gain more clients for your agency, then creating a landing page would be the next option for you. With a landing page, you can have specific traffic (targeted prospects). Using SeedProd you will have access to more features than a regular website page builder since the sole function of this plugin is to build landing pages. You can even create traffic-generating landing pages for your clients as well.

Features

Landing page templates
Landing page sections
Font themes and color palettes
Domain mapping
Mobile preview
Drag and drop builder
Email marketing integrations

Pricing

Basic $39.50/Year
Plus $99.50/Year
Pro $199.50/Year
Elite $239.60/Year

Social Media Tools For Agencies

1. Hootsuite

Hootsuite is a social media marketing and management tool you can use to schedule social media posts across all platforms. This tool also provides users with performance analytics that can help your team gain insights into the success or failure of your campaigns. They also have the option of paid ads.

Agency Use

If you are managing several social media accounts of different clients, then you will require a tool that can help you schedule and manage all posting. Additionally, all messaging of social media platforms can be managed from your Hootsuite dashboard as well. Hootsuite is the perfect social media management tool for agencies and aids in saving time.

Features

Schedule and plan social media posts across all platforms
In-depth analytics of past and current performance
Monitor social media trending topics
Advertise content (paid ads)
Integrate with over 250 tools
Instantly reply from different social media accounts

Pricing

Professional $39 Per Month
Team $109 Per Month
Business $699 Per Month
Enterprise – Consultation Required
30 days free trial

2. Buffer

Buffer is social media toolkit that allows users to plan and publish content across all social media channels from a single dashboard. Buffer has three apps, Buffer Publish, Buffer Reply, and Buffer Analyze.

Agency Use

Buffer is a user-friendly application with an easy user interface. Buffer offers specific plans for agencies that are managing their client’s social media accounts. With Buffer for agency, you can even add your team members on the app, for better collaboration.

Features

Easily create, schedule, and post across all social media platforms
Monitor upcoming campaigns via the calendar
Delve into in-depth insights
Create a ‘start page’ for social media
Priority customer service for agency accounts
Team collaboration

Pricing

Pricing starts at $100 Per Month
14 days free trial

Meeting Scheduler Tools For Agencies

1. Calendly

Calendly is a meeting scheduling tool that can be used to book appointments. Instead of having a dozen back and forth emails about availability, with Calendy you can save time and let clients choose their own timings. Calendly integrates with your own calendar to check your availability to help connect with clients and prospects effortlessly.

Agency Use

As an agency, you will be booking a lot of meetings. Calendy will help you organize all your meeting schedules and make it easy for clients or prospects to pick out time slots depending on an individual’s availability.

Features

Availability preferences
Teams scheduling
Routing forms
Website scheduling (can be added to your website)
Calendar connections (connect up to 6 calendars)
Meeting polls
70+ integrations

Pricing

Basic – Always free
Essentials $8 Per Month/User
Professional $12 Per Month/User
Teams $16 Per Month/User
Enterprise – Consultation required

Graphics/Visual Content Tools For Agencies

1. Canva

Canva is a graphic designing web application. The tool offers a library of graphical templates that include, social media posts, newsletters, powerpoints, flyers, invitations, infographics, and more. Canva comes with a drag and drop editor allowing you to create freely with a thousand other design elements.

Agency Use

Canva is a visual communication tool that your agency can use to make creative graphics. The graphics you create can be used for social media posts, newsletters, emails, and your website. If your clients require you to create graphics for them then you can use this tool too. The best part about Canva is that it is free to use with limited features (as a simple graphic designing tool, advanced features require you to pay).

Features

Drag and drop editor
Library of thousands of templates
Easily share your designs through links, social shares, embed codes, etc
Edit videos
Download designs in any format

Pricing

Canva Free $0
Canva Pro $12.99 Per Month
Canva For Teams $14.99 Per Month (for the first 5 users)

2. Visme

Visme is a graphic designing tool made for non-design professionals to create business presentations, infographics, schedules, flyers and so much more. They offer professionally designed templates that can be customized as per your choice. The tool comes with an intuitive design mechanism with color themes, fonts, animations, and stickers. One of the most unique things about Visme would be the animated graphics and illustrations that have been designed by their own designers for users to add to their graphics.

Agency Use

With Visme you can centralize all your design needs on one platform. You can store design assets specific to each client and organize your efforts.

Features

Project templates
Content database
Graphics and charts
Drag and drop editor
Presentation themes
Animated illustrations
Edit videos
Share and download options

Pricing

Basic – Free
Personal $12.25 Per Month
Business $24.75 Per Month
Visme for teams – Consultation required

3. Pexels

Pexels is a free stock photography website with global contributors. Pexels allows you to download HD stock photos and videos for your projects, graphics, social media posts, or any other purpose. All of the images and videos are free to download.

Agency Use

When you are designing graphics, making presentations, making videos, or creating your website you will need some stock photos/videos. Pexels is completely free to use, so you can use their library of unlimited 3 million photos and videos for this purpose. If you are working on a project for a client and they require some graphic designing you can use Pexels’ visual elements to tell their story.

Features

4K HD stock videos
HD photos
Download in various formats
Leaderboard (highlights from top contributors)

Pricing

Pexels is completely free to use

Additional Tools

Landing Page Creator Tools For Agencies

1. Unbounce

Unbounce is a landing page creator that uses AI technology to help you create high-performing landing pages. It is considered to be one of the best landing page creator tools in the market. It uses the data of over 1.5 billion conversions to generate on-brand landing pages that best match exactly what you are looking for. If you are struggling to write a copy for your page, then they also provide AI-generated original content in 30+ languages.

Agency Use

If you need to create a lot of landing pages, then using Unbounce for your agency is a good idea. Since Unbounce uses AI technology, it will be easier for you to generate landing pages at scale with a guarantee that you are delivering high converting pages for your clients. They also offer the option of sending your clients leads in real-time. The Unbounce mechanism supports campaign management and easy client collaboration.

Features

Customizable templates
A/B test landing pages
Send clients leads in real time
Set different client permissions
Smart copy (AI Copywriter)

Pricing

Launch $90 Per Month
Optimize $135 Per Month
Accelerate $225 Per Month
14-day free trial

CRM Tools For Agencies

1. HubSpot

HubSpot is a customer relationship management (CRM) software that allows you to centralize your sales, customer service, and marketing activities. The CRM software provides you with a real-time view of your sales pipeline through an easy-to-use dashboard. Viewing the activities of your team members is easy and you can monitor productivity and individual performance.

Agency Use

If you are a customer-centric agency then using HubSpot will be beneficial in monitoring your sales representatives’ activities and customer engagement. You will also be able to keep a keen eye on your customers.

If needed, HubSpot offers a Solutions Partner Program that deals with marketing, sales, website development, CRM implementation services, and more. This program pairs you with a HubSpot expert that aims to help you expand your services, get more clients, and improve customer retention. The expert provides you with continued support for your growth to help you reach your goals. The plans for this program start at $25/Per Month.

Features

Real-time sales information on a customized dashboard
Access to customer information and data
Tracking of customer interactions
Filter customers by quota performance, meetings schedules, and number of deals closed
Live chat/chatbots

Pricing

HubSpot offers a completely free forever version of their software which includes marketing, CMS, customer service, and sales/CRM functionalities.
They have paid plans depending on your functionality and most of them start at $45/Per Month.

2. Pipedrive

Pipedrive is a cloud-based customer relationship management (CRM) solution that also works as an account-management tool. The tool helps sales and marketing teams automate and organize their entire process. Their slogan is ‘the first CRM designed by salespeople, for salespeople.’ Through Pipedrive, your business can easily manage and track customer interactions and the sales pipeline. Pipedrive can be integrated with Google Apps, Gmail, and Outlook.

Agency Use

Keeping a track of all your customer interactions can be a tough task. With Pipedrive you can keep a keen eye on leads, opportunities, and deals. This will help your team stay on top of things, and resolve any issues a customer/client may have almost immediately. All your customer data can be stored here, making it easy for you to connect with customers when you speak to them.

Features

(Currently, Pipedrive offers three software packages, email marketing, sales, and lead generation. Depending on your choice, the features are different for each.)

Email marketing software
Sales software
Lead generation software
Marketplace integrations
Documents and templates
Web visitor tracking
Customizable dashboard
Task management

Pricing

Essential $9.90 Per User/Month
Advanced $19.90 Per User/Month
Professional $39.90 Per User/Month
Enterprise $59.90 Per User/Month
14-day free trial

3. Zoho

Zoho is a comprehensive cloud-based customer relationship management (CRM) software to manage sales, marketing, and customer support needs.

Agency Use

If you want to centralize all of your clients’ projects as well as combine team efforts on one platform then Zoho is a great solution. You can store all your client information on the software and have a 360 view. Zoho also offers omnichannel communication so you can reach out to your clients wherever they are. Within the platform, they offer emails, calls, and live chat. You can choose to get notified anytime a prospect is browsing a clients/your website, reading an email from your campaign, or engaging with your clients/your brand. There is also a social CRM section that lets you know what people are saying about your brand online as well as manage social media accounts.

Features

360 client management
Social media management
Run marketing campaigns
Omnichannel communication
Automated workflows
Document storage
Integrations

Pricing

Free forever version – 3 users
Standard $14 Per User/Month
Professional $23 Per User/Month
Enterprise $40 Per User/Month
Ultimate $52 Per User/Month

Content Marketing Tool For Agencies

1. BuzzSumo

BuzzSumo is a content marketing tool that allows you to analyze top content, find influencers, run social reports, and perform keyword research. Buzzsumo curates the most engaging content your users will want. It also helps you find new potential opportunities to broaden your outreach.

Agency Use

Use BuzzSumo to help your clients find the most relevant and engaging content. This content marketing tool can also help your agency stay keep up with trending content. Beyond this, you can use a content idea generator for your agency or your clients in case you ever run out of fresh content ideas. This will aid in always having something to offer your clients, be it trends, the information you have procured through social monitoring to fresh content ideas.

Features

Daily content discovery
Keyword research
Content research
Social monitoring and tracking
Find influencers
Content ideas generator
Chrome extension

Pricing

Free version – 10 searchers per month
Pro $99 Per Month
Plus $179 Per Month
Large $299 Per Month
30 days free trial

2. Yoast

Yoast is an SEO WordPress plug-in that helps you with website optimization and provides users with suggestions based on SEO best practices. With Yoast, you can rank on search engines and drive more traffic to your website.

Agency Use

If you want your agency to do well, then you will need your clients’ (and your own) websites to rank on the first pages of search engines. With the help of Yoast, you can make use of all the suggestions it provides and ensure your website is ranking on search engines.

Features

Instant SEO suggestions
Estimated reading time
In-depth analysis of your content (suggestions of what you can change content-wise)
Keyword density
Keyword use

Pricing

Yoast SEO – Free
Yoast SEO Premium $99 Per Year

Team Collaboration Tools For Agencies

1. Basecamp

Basecamp can be regarded as one of the ‘OGs’ of team collaboration as it’s considered the best in the industry. It is an efficient tool for team collaboration with features such as automatic check-ins, file sharing, assignable to-do lists, project cards, and so much more.

Agency Use

Basecamp has one feature that makes it perfect for agencies (and also makes it stand out from all the other team collaboration tools listed here). Clients can be given access to certain projects (you have full control over what they can see). This helps you work collaboratively with your clients, keeping both sides organized. Decisions, feedbacks, and approvals can all be centralized on Basecamp with the client having access as well. This not only makes weekly client meetings redundant but also gives a great impression and automatically builds through transparency.

Features

To-do lists
Message boards
Schedules
Documents and file storage
Real-time group chat
Automatic check-ins
Client Access
Direct messages (Pings)
Reports

Pricing

Basecamp Personal – free
Basecamp Business $99 Per Month

2. Slack

Slack is a team communication tool that is used by several organizations. With Slack, you can create different channels serving various functions and stay up to date with the happenings of your organization.

Agency Use

As an agency, having a platform where you can communicate instantly is important. Moreover, the platform should have different channels where you can monitor other interactions as well so everyone is kept in the loop. Slack also offers file sharing which is an added bonus for agencies. Slack mainly functions as a communication platform that integrates with any device and a number of other tools.

Features

Multiple channel creation
Set reminders
Notifications
Voice and video call
File sharing
Apps and integrations
Privatization of channels
Workflow builder

Pricing

Free $0
Pro $6.67 Per Month
Business+ $12.20 Per Month
Enterprise Grid – Contact sales

3. Zoom

Zoom is one of the most popular video conferencing tools that a wide range of professionals use. Since it has been one of the most used tools, Zoom has upgraded many of its features to support better team collaboration. Whether you have remote employees or clients, collaborating with them can be done seamlessly with high-quality video and sound.

Agency Use

Zoom is an essential tool that your agency will need. Through features like screen sharing, instant messaging, webinars, meeting recording, and breakout rooms you can collaborate with teams and clients without having to worry about geographical constraints.

Features

Create rooms and workspaces
Schedule recurring meetings
Video call recording/screen recording
Instant live chat and file sharing
Breakout rooms
Virtual backgrounds
HD Video & Audio
Webinar-only mode
Integrations

Pricing

Basic – Free (40-minute limit)
Pro $149 Per User/Month

Zoom has different pricing for industries and solutions. They also provide add-on services. The pricing listed above is for ‘Zoom One’ which includes meetings, chat, phone, and more. For detailed pricing please visit their official website.

Conclusion

All of the tools mentioned in this blog will help your agency grow and achieve its goals. These tools are designed to improve particular areas of your business. Before you select a tool for your agency, review, and research each tool thoroughly and choose ones that align with your business’ future trajectory.

Source : https://www.saleshandy.com/blog/agency-tools/