20 Email Outreach Tools to boost your Conversions

Are you looking for an email outreach tool to streamline your outreach?

We have compiled a list of 20+ best email outreach tools to use in 2022 to scale your outreach efforts.

Additionally, we have covered a checklist that you need to keep in mind while picking an email outreach tool for your business.

Let’s get started!

Best email outreach tools

Each tool will help you get better in your email outreach, even if you’re starting your outreach journey or just exploring some new tools. Now, let’s understand them in detail. 

1. Saleshandy

Saleshandy is a prominent cold email outreach tool that helps streamline your outreach efforts to get better results.
Easy to use with high email deliverability, Super personalization, cost-effective solution, and frictionless automation making it one of the best cold email outreach tools available in the market. 

Using Saleshandy, various professionals are able to auto-polite their outreach campaign and achieve the desired goal. Sales representatives from the SaaS, agencies, and IT services use the platform to connect with their prospects.  

Key features of Saleshandy

A. Personalized sequence

Saleshandy lets you send personalized cold email sequences using different merge tags like the {{first name}}, {{last name}}, {{Company}} {{location}}, {{country}}, {{number}}, and more. Even when you send an email to multiple recipients, each email is personalized, and the recipient’s list is hidden from the prospect.

B. Automated Follow-ups

You can easily set a follow-up email after creating your initial email. It helps improve your response rate and reply rate. You can set a condition-based email and schedule it at a particular time.

C. Sequence report

Saleshandy provides you with in-depth analytics on your email sequence. You get to know the reply rate, bounce rate, email open rate, and more that will help you optimize your sequence more and make it more user-friendly.

D. Template library

If you’re unsure how to get started in your email outreach, you can pick a template from the pre-saved templates library and create a template that you can use later. Here you get an option to share your template with your team.

E. LinkedIn Prospecting

Saleshandy provides an emailing finding tool that finds verified emails from LinkedIn within seconds. The LinkedIn email finder provides you with data like first name, last name, job title, and email id. 

Advanced features

A. Writing Assistance

Saleshandy offers real-time assistance while writing your email. The assistance provides you with inputs, suggestions, and analysis of your content in a way that is not spammy but user-friendly and engaging.

B. Email Ramp-Up

This feature gradually increases your email daily sending without hindering your email deliverability and builds a good sender reputation. 

C. Bounce Guard

Saleshandy will automatically pause your sequence when there are chances of your email getting bounced. The system stays alert when you activate your email sequence. 

D. Email health score

The email health score helps you self-assist your email account and suggest solutions if any issues are found. 

E. Inbox warm up

Saleshandy helps to improve your domain reputation in a short period of time using inbox warm up. On your behalf, Saleshandy gradually increases the number of emails sent out per day to create a positive impact on your domain reputation.

Pricing Plans

Pro: $25/month/user

• Unlimited Email Sequences
• A/B Testing
• Prospect Management
• Reports & Insights
• LinkedIn Email Finder Extension
• Public API
• Email Health Score
• Email Warm up

Saleshandy Reviews

Saleshandy helps professionals worldwide to win in their cold email outreach. More than 24k+ professionals trust Saleshandy to automate their outreach efforts and close more deals. 

2. Woodpecker

Woodpecker is a cold email outreach tool that is designed especially for an outreaching larger audience by sending email campaigns and following up. 

Woodpecker comes with a unique feature where you can split your Agency and Person work. If you are an agency, with this unique feature of Agency Panel, you can send campaigns and keep your data safe.

Along with that, you can generate leads and manage clients by saving much time. With too much data going around your email, Woodpecker can easily integrate with your CRM and make your work easy.

Key Features:

• Allows you to run an A/B test and send follow-up emails. 
• Email verification and validation within your compose box. This feature makes sure your email deliverability is not affected.
• Easy team collaboration. All your teammates can see the clients in one dashboard.  
• Once your email is sent, it offers you stats so you can make your next move accordingly. (open rates, reply rates, click-through rates, and bounce rates.)  

Pricing Plans

The pricing plan depends upon the number of daily contacts you select 

$39 monthly per slot

• Up to 50 new people are contacted daily
• Unlimited follow-ups
• Unlimited team members
• Warm-up & Recovery NEW

“Woodpecker.co – Cold Mail Outreach on Autopilot”

Chris R.
Head of Customer Success
Marketing and Advertising
Source: Capterra

3. SmartReach

Smartreach.io is an amazing cold email outreach tool. It increases your productivity and also helps you to make sure that your emails hit the inbox of the recipient and not the spam.

It comes with features like “Prospect Feed” where you can manage and track the user activities, check the open and reply rates from your campaign

One of the features we found useful was “Smart Pause”. When you send an email campaign and get a reply from any of the recipients, the campaign pauses automatically for the specific email address and SmartReach allows you to take the conversation thread manually. 

Key Features

• Prospect Feed: It comes with features like “Prospect Feed,” where you can manage and track user activities and check your campaign’s open and reply rates.
• Warmup hero: A tool that helps to do email warmup, email warmup is a practice to maintain a good deliverability rate. 

Pricing Plans

Standard: $24 billed monthly

• Unlimited Campaign
• Unlimited Follow-Ups
• $24 Per Additional Email Account

Pro: $39 billed monthly

• All the features of the Standard Plan + 
• Unlimited AB Testing
• Unlimited TimeZone Detection
• $39 per Additional Email Account

Ultimate Plan: $59 billed monthly

• All the features of Pro Plan +
• Can outreach unlimited prospects
• Live On-call and ScreenShare Support
• Live Onboarding support
• $59 per Additional Email Account

“Easy to use, efficient and smart”

Tommy S.
Owner
Health, Wellness and Fitness

4. Mailshake

Mailshake is one of the top-rated cold email outreach tools. It is prevalent among people from Sales, Marketing, PR, Media, Journalists, Influencers, Bloggers, Entrepreneurs, etc.

This tool is used to build a relationship, promote content and create brand awareness. You can find your prospects and set the cold email outreach campaign with MailShake.

Using merge tags you can personalize your emails and get a good result you can set auto to follow up as per the behavior of your recipients. It proves details insights of your campaign such as tracking Email, campaign bounce rate, clicks, and replies.

Mailshake is known for its suggestions which you can use while sending the email campaign, where you can select from PR pitches, Guest Blogging, etc.

It has a stack of Predefined Templates for specific industries, you can filter according to your campaign requirements and use it.  

Key Features

• Automated Email Outreach: All email outreach processes can be automated within minutes. Campaigns can be personalized and tracked; automated follow-up with different sending sequences can be added. Sending schedules can be customized for individual recipients.
• Detailed Analytics: Monitor open, clicks and reply rates for each email in your campaign. Identity leads with Mailshake’s lead drivers. Use A/B testing to improve your performance over time.
• Lead Catcher: Validate the email of your recipients to avoid hard bounce. All leads can be managed on Mailshake with their lead catcher feature. You can also have bird’s eye views of each prospect and their interaction with your brand. Automatically send lead data to the CRM system with their third party integrations.
• Dialer: Cold call your prospects with the Mailshake dialer. Make VOIP calls to the US and Canada. Record phone calls to improve the performance of campaigns. 
•  Multi-channel Outreach Sequences: Incorporate LinkedIn and other social media channels to your outreach sequence

Pricing Plans

Email outreach: $59 billed monthly

• Mail accounts from any provider
• Email warm-up service (normally $29/mo)
• Gmail / Outlook / SMTP
• Email personalization
• AI email writing with SHAKEspeare
• Advanced scheduling & throttling
• Automated email sequences

Sales engagement: $99 billed monthly

• Phone dialer
• Social selling
• Create custom tasks
• 10k list-cleaning credits monthly
• 10k recipients per campaign

“Simple, affordable, highly effective email marketing software”
Maddy M.
Head of growth and education
Source: Capterra

5. Outreach.io

Outreach.io is used widely when you want to reach a lot of people like sales representatives, lead generators, account executives, bloggers, influencers managers, etc for engaging with prospects, identifying potential, or growing a sales pipeline.

Now with Outreach.io, all the pain of data entry and critical repetitive tasks are never forgotten. With these prospecting superpowers, the user can start more conversations, book more meetings.

The tailored mail sequences make it so easy that no important data is lost in the chaos. You always stay in the loop with your ideal prospect. 

There are four stages to reach the audience in Outreach.io

• Email
• Social
• Voice
• Text-based Communication.

You can personalize and set these four components as per your requirement and target audience preference. After that Outreach will automatically send to the customers.

Key Features

• Smart follow-up: AI and ML backed, Always-On-Assistant which takes important customer’s information and updates all the data that you have, even when they are out of the office, and helps you to target the customer accordingly

• Outreach global sidebar: You can now access the most important tasks of your day from this sidebar from anywhere in the tool. Be it replying to the customer feedback or scheduling any meeting, all this from one central hub

• Salesforce integration: All the meetings booked, call made or all the emails sent are logged in Salesforce with the most reliable BiDirectional syncing

Pricing Plans

• Outreach has its customized pricing plans.

Florence B.VP MarketingComputer Software

“Made our SDRs way more productive”

Florence B.
VP Marketing
Computer Software

6. Reply

Reply is the most easy-to-use email outreach tool. This tool has been on every list. It has been beautifully designed where the user can monitor everything from a single dashboard.

With Reply, you can integrate LinkedIn and get the contact details from the same. Moreover, it acts as a communication channel where you can schedule the email outreach campaigns and set the follow-up sequence. 

Whether it is a call or an email, you need to send Reply.io handles that for you.

It eliminates all the hassles happening to manage the prospects. Along with all these features, Email Automation, Email Tracking, Email sequencing are additional features for someone who is using a tool for outreach.

Key Features 

• Built-In Prospecting: Their built-in prospecting features allows you to directly add in prospects from LinkedIn to a variety of cadences with personalized messages. 
• AI-powered technology: With its AI-backed technology the software is intuitive and easily points you in the right direction. Email content can be scored through AI text quality scoring. The AI tech automatically sorts the hottest leads through intelligent email sorting in the ‘Interested’ folder. 
• Integrations: Reply.io offers a lot of native CRM integration; some of these include Salesforce, Zapier, Vidyard, Pipedrive, Copper, etc.  

Pricing Plans

Individual plan: $70 billed monthly

• Reach out to 1000 people per month
• Unlimited sequences
• Unlimited follow-ups
• Reply Chrome extension

$90 billed monthly

• All the features of the $70 plan +
• Reach out to 3000 people

$120 billed monthly

• All the features of the $70plan +
• Reach out to unlimited people

“Magical tools for gathering sales leads”

Md Jahan M.
Digital Marketing | Web Development & Design Specialist – Freelance
Source: Capterra

7. Snov.io

Snov.io is an excellent premium and free outreach email tool used vividly by bloggers, recruiters, sales executives, and marketers for reaching the mass audience.

With an inbuilt domain email search, find emails based on domain and company name feature you get information about your potential audience.  

Any website you enter, the tool will show you a list of emails on that website which you can store. Moreover, Snov.io lets you export data from your LinkedIn and other social media websites which you can use later for outreaching.

You can reach out to these leads by email campaigning and a regular follow-up. 

With this email outreach tool, you can get real-time notifications whenever the recipient opens the email. You don’t need to continuously open your email and wait for a reply.

Instead, use the auto follow-up feature where you can use the predefined templates for follow-up and can send them whenever the user replies to your email. 

Key Features

• Email Finder: After downloading the chrome extension, you can add the email addresses of any website that you visit. All the emails present on the particular will be scanned and saved. 

• Email Verification: Snov.io provides the email verification feature which lets you verify any email list before sending out an email campaign. This will reduce the bounce rate and increase deliverability

• Tech Checker: For agencies and bloggers, they need to know what is technology their client is using. Tech Checker does that for you. You can filter companies based on their size, location, language, and Industry.

Pricing Plans

S: $39 billed monthly

• 1000 credits
• 5000 unique recipients
• CRM functionality
• Unlimited users

M: $99 billed monthly

• 5000 credits
• 10000 unique recipients
• CRM functionality
• Unlimited users

L: $189 billed monthly

• 20000 credits
• 30000 unique recipients
• CRM functionality
• Unlimited users

XL: $369 billed monthly

• 50000 credits
• 50000 unique recipients
• CRM functionality
• Unlimited users

XXL: $738 billed monthly

• 100000 credits
• 100000 unique recipients
• CRM functionality
• Unlimited users

“Fast & easy improvement of your outreach”

Anton B.
BDO
Program Development, 

8. MailTag

MailTag is best suited for freelancers, bloggers who want to reach out to people for Link Building, Guest posting.

MailTag comes with limited features and so the company takes care of each product feature wisely. Every feature is smooth and crisp. Even someone new to Email outreaching can use it in a go. 

Key Features:

• Email tracking
• Link tracking
• Email scheduling
• Real-time notification alert
• Report and analytics
• Automated email sequencing
• Integration with CRM

Pricing Plans

Pro: $9.99 billed monthly

• Unlimited Email Tracking
• Unlimited Email Scheduling
• Unlimited Ping Sequences
• Link-Click Tracking

“Good Service but Lacking in Value”

Bryce C.
Ops Coordinator
Entertainment

9. Lemlist

lemlist is a cold email outreach tool that comes with features like email automation, email scheduling, and follow-up.

But apart from these features, Lemlist is also known for its special feature lemwarm, which helps you to automate the email warmup process for new emails. 

Key Features:

• Personalize your emails (first name or brand name) and images.
• Set auto-follow ups and schedule your emails
• lemlist takes care of your email deliverability with its lemwarm feature. It makes sure your email doesn’t land in spam.
• Seamlessly integrate with your email service provider and other CRM tools.

Pricing Plans

Email warm-up: $29 billed monthly

• Warm up any email domain
• Email deliverability booster
• Real people, no fake accounts
• 25+ years domain age range

Email outreach: $59 billed monthly

• Personalization at scale
• Automate follow-ups
• Invite teams
• Pipedrive, Hubspot, Salesforce
• Integrations + API

“Perfect tool to make a personalized drip campaign that is sent from your own e-mail address”

Thomas S.
Owner
Design
Source:Capterra

10. AutoKlose

AutoKlose is an easy-to-use email outreach tool that helps you in generating leads. It comes with Gmail integration, so you can prevent your email from getting into SPAM folders.

Key Features

• Contact management: You can easily record details and update your prospect’s record from one dashboard using this feature. Using this information, you can send personalized emails. 
• Real-time report: After sending your personalized email, you can check the analytics and stay ahead in the game. AutoKlose provides you with real-time reports that you can download and export as per your requirements.

 Pricing Plans

Starter: $59.9 billed monthly

• 1 Email Automation account 
• Unlimited Campaigns
• Unlimited Follow-up and Tracking
• Upload unlimited Contacts.

Small Business: $249.95 billed monthly

• A minimum of 5 email accounts
• 1-hour onboarding call
• Monthly customer success call
• 24/7 chat and email support

“Had higher hopes for this program — wouldn’t recommend”

Christina G.
Director of Content
Marketing and Advertising

11. SendPulse

SendPulse is a multi-channel crowd interacting tool. It comes with great features like email outreach and SMS outreach.

Key Features

• Multi-channel marketing : SendPluse offers various ways of connecting with your customers like SMS, Chatbot, Email Marketing, and Web Push. You can easily connect with your customers on these channels.

• Template Library: With over 100 ready-to-use templates and drag-drop options to insert images, the tool works smoothly making it one of the easiest to use email outreach tools.

Pricing Plans

Standard: $6.40 billed monthly

• Unlimited emails per month
• 3 users to your account
• 3 landing page

Pro: $7.68 billed monthly

• Unlimited emails per month 
• 10 users to your account
• 10 landing page

Enterprise: $10.75 billed monthly

• Unlimited emails per month 
• 10 users to your account
• 10 landing page

“Best newsletter service”

Gabor T.
CEO
Marketing and Advertising

12. Klenty

Klenty is a simple email outreach tool that helps you to send personalized email campaigns according to your scheduled time. You can add follow-up stages to the email campaigns to make them even more productive.

Key Features:

• Easy CRM integration like Zoho, Hubspot, Salesforce, Slack, and Pipedrive.
• Klenty offers an in-built template library that works in your inbox. Also, get template reports and prospects activity history
• Real-time tracking that help you improve your engagement.
• Complete customer support. Klently offer an in-app customer suppor

Pricing Plans

Startup: $35

• Email Cadences
• API
• Zapier
• Gmail Plugin
• Mail Merge

Growth: $60

• All start-up
• Cadence Playbooks 
• Multichannel Outreach
• CRM Integrations
• Hot Prospects (Beta) 
• Website Tracking

Enterprise: $100

• Everything in Growth +
• IP based login restrictions
• Monthly customer success review
• Monthly deliverability reports

“A comprehensive sales tool for outreach ”

Vivek K.
Founder
Marketing and Advertising,

13. QuickMail.io

QuickMail.io is another easy-to-use email outreach tool with simple email automation and sales engagement features. This tool is designed to work with a team and improve your team’s email productivity.

It has integrations with Gmail, Gsuite, Outlook, and other email services for easy email sending.

Key Features 

• Inbox Warm Up: QuickMail automates your email warm-up at no cost at all, so you can maximize your resources. Their Auto-Warmer initiates email exchanges and monitors deliverability rates daily. 
• Auto-Import From Google Sheets: Automatically import your prospects directly from your Google sheet. Simply authorize access to your Google Drive once and make the importation process easy. Each time a change is made in the sheet it will automatically update on QuickMail to help you save time. 

Pricing Plans

AutoWarmer Plan: Free
Auto Warmup Inboxes:Gmail / Outlook / SMTP

Start: $59 billed monthly

• Multi-Touch Email Campaigns
• Auto Follow-Ups
• Auto Stop On Reply
• Open & Click Tracking
• Campaign-level Stats

Pro: $79 billed monthly

• Zapier Integration
• Auto Import Spreadsheets
• Conditional Steps
• Weekly Deliverability Report

“Great product- wildly impressive support”

Hans S.
Vice President
Computer Software

14. GMass 

GMass is a cold email outreach tool that allows you to run campaigns inside Gmail. You can effectively run a mail merge campaign from your Gmail account. It can be used by marketers as well as any individual. 

Key Features:

• You can send mass emails with Google sheet. No need of CSV files
• Personalize your content with the prospects first name, brand name, and more
• Schedule and automate the follow-ups emails.
• It works within the inbox. Doesn’t have a separate UI
• GMass offer an build-in email verifier that works to maintain your email deliverability.

Pricing Plan: 

• Standard- $19.95 / month
  • Basic campaigns
  • Mail merge personalization
  • Can break limits*
• Premium- $ 29.95 / month
  • Basic campaigns
  • Mail merge personalization
  • Can break limits*
  • Sequences and follow-ups
  • API access
  • A/B testing
  • Conditional content
• Enterprise- $ 49.95 / month
  • Basic campaigns
  • Mail merge personalization
  • Can break limits*
  • Sequences and follow-ups
  • API access
  • A/B testing
  • Conditional content

“Simple Email Marketing and Monitoring Tool”

– Bhushan L.
Capterra

15. Yesware

Yesware is suitable for sales professionals who are actively working with emails. From prospecting, scheduling meetings to follow-ups – everything happens in your inbox. 

Key Features:

• Yesware integrates into your Outlook or Gmail inbox, allowing you to keep the workflow moving. 
• You can connect your Salesforce and LinkedIn Sales Navigator as well.
• It offers weekly email performance stats to measure the success of your campaign.  
• Easy email tracking to understand what works and what doesn’t.

Also read: Saleshandy Vs Yesware  

Pricing Plans:

• Pro – $19/ user per month
  • Unlimited Email Tracking
  • Unlimited Attachment Tracking
  • Unlimited Email Templates
  • Meeting Scheduler
  • Response Insights
• Premium – $45/ user per month
  • Everything in the pro plan, and
  • Unlimited Campaigns
  • Colleague Calendaring
  • Unlimited Shared Campaigns
  • Unlimited Shared Templates
  • Team Reporting
• Enterprise – $85/ user per month
  • Everything in the premium plan, and:
  • Salesforce Inbox Sidebar
  • Salesforce Calendar Sync
  • Salesforce Bi-Directional Activity Sync
  • Import Leads/Contacts to Campaigns
  • Salesforce Reporting

“Very useful for individual contributors”

– Aaron M.
Capterra

16. Gmelius

Gmelius is cost-effective for email outreach providing all the basic features. Additionally, you can manage shared inboxes such as support@ or sales@ with the 20$/month plan. These little extra features help you achieve a productive day when used properly. Also, it becomes easy to manage and keep track of your team’s combined efforts with shared inboxes.

Key Features

• Email sequencing
• Email Tracking
• Shared Templates
• Workflow Automation
• Meeting scheduler

Pricing Plan

• Starter: 7$ per user per month
• Plus: 12 $ per user per month
• Growth: 24$ per user per month
• Pro: 29$ per user per month

“Gmelius helps me to share my work and connect my team!”

Lina
Creative Project Manager
Source: Capterra

17.  Mailtrack

Mailtrack provides an extension for email tracking. It is very cost effective when it comes to email tracking in outreach. It provides unlimited free tracking in Gmail.

Key Features

• Real-time link click notifications
• Email activity dashboard
• Click report
• Daily reports on sent, opens and clicks
• Monitor reply 
• Revival notifications

Pricing Plan

• Free 
• Pro: 1$ per user per month
• Advanced: 2$ per user per month

“Great for checking email opens!”

Lisa S.
CEO
Food & Beverages, 11-50 employees

18. Mixmax

 Mixmax is a sale enablement platform that allows you to do outreach from Gmail. It provides a lot of integrations allowing you to work with many different tools at a time.

 Key Features

• Track
• Engage
• Schedule
• Automate
• Integrate

 Pricing Plan

• Free
• Starter: 9$
• SMB: 24$
• Growth: 49$
• Enterprise: Custom pricing

“MixMax gives me my sanity and time back”

Laura C.
Coach + Consultant
Consumer Services, Self-employed
Source: Capterra

19. Mailmeteor

Mailmeteor is a good option if someone is looking for just a mail merge feature. It provides with best mail merge add-on on Gmail and offers more free quota (5 emails in Mailmeteor ). Also, it does not require access to your Gmail inbox.

Key Features

• Personalization
• Preview Emails
• Tracking
• Segment contacts and followups
• Schedule mail merge
• Integrate with CRM

 Pricing Plan

• Monthly: 9$
• Yearly: 49$
• Lifetime: 199$

“Efficiency in mail merge online”

Ian O.
Founder
Computer software
Source: Capterra

20. Sendinblue

Sendinblue is an effective cold email software generally used by SMBs (small and medium-sized businesses). This software is best suited for those that have a limited budget for their outreach campaigns.

Key Features 

• Email and SMS marketing options 
• Personalization
• Custom forms creator 
• Landing page generator  
• Real-time statistics 
• Email heat map 
• A/B testing 

Pricing Plan

• Free version (Unlimited contacts, Up to 300 emails per day)
• Lite $25 (Per Month) 
• Premium $65 (Per Month) 
• Enterprise (quotation required)

“Very good email marketing tool”

Cricri G.
freelance
Computer Software,

Bonus Section

How to pick the best email outreach tool?

We understand that it gets overwhelming to pick the right tool when you’re just starting your cold emailing journey. Here we’ve listed down a few features/factors that you must consider before picking any tool:

1. Personalization
This is a must-have feature in an email outreach tool. You should be able to personalize your email even when you are sending it to multiple recipients. You just don’t want to automate the process but make a good impression when your email lands in your prospect’s inbox.  

2. Follow-ups
You should be able to follow up after sending your email. And many professionals shy away from sending follow-ups, but according to Saleshandy whitepaper, 80 percent of deals close after the 5 follow-ups email.

So, don’t give up after sending your first follow-up email and look for a tool that offers this feature.

3. Email deliverability 
If your cold email is not reaching your prospect’s inbox then it is missing the whole point. Look for the features the tool has to offer for your email deliverability.

The tool should have a good approach toward email deliverability. A mix of good features and healthy practices to keep your email deliverability intact. 

4. Pricing
The tool’s price is something you would like to consider before making the final decision. Some of the factors you need to keep in mind while considering the pricing of the tool:

> What is my market size?

> Do I have to pay to add on more important features?

> Can my team member use it as well? 

> Am I paying more for fewer features? 

These are some questions you will need to answer, and also, if you’re not willing to pay instantly, always opt for the free trial. Some tools do provide a free trial.  

Conclusion

Email outreach is a hectic and time-consuming process. It’s like shooting in the dark and waiting for the bullet to hit the right target. But not if you have the right tool to use.

We have tried to give an insight into these tools based on their productivity, ease of use, and pricing. 

All of the above tools will help you in managing and outreaching your customers efficiently.