How to send email campaigns: A detailed step by step guide
Email campaigns are the most efficient way to keep in touch with your client, prospects, and subscribers. But how to send email campaigns is the big question.
Email marketing campaigns or popularly known as email campaigns are no less than perfecting an art form.
Your campaign (sequence) needs to have the right amount of carefully chosen words, an action generating subject line & a remarkable call to action to achieve higher email deliverability and reply rates.
Email marketing campaigns will:
- Strengthen professional relationships
- Generate sales
- Build your brand
- Increase website traffic/social media followers
- Add a personal touch to your brand
- Generate leads & promotes your services
Email gives your business a power to reach your targeted audience in a personalized manner and in a place where they visit almost daily – their inbox.
It’s one of the most cost-effective marketing & lead generation strategies. We have the facts to back up our statement as well:
- 64% of the small businesses use email marketing to reach their potential customers
- 62% of the business professionals prefer email for business communication
- 78% of marketers in 2020 said email is important to overall company success.
- 73% of millennials identify the email as their preferred means of business communication.
In this article, we will show you how to send an email campaign (sequence) from Saleshandy.
Steps to send an email campaign (sequence) from Saleshandy
- Sign-up to Saleshandy
- Create a sequence
- Personalize your email using merge tags
- Add your prospects list
- Activate your sequence
1. Sign-up to Saleshandy
You will first need to create an account to access the Saleshandy dashboard.
2. Create a sequence
After successfully connecting your account, it is time to compose an email. Head to the sequence tab from the left side and click on Create Sequence.
3. Personalize your email using merge tags
To personalize your email campaigns (sequence), add merge tags like First name, email, etc. directly from the Saleshandy dashboard.. After composing your email, click on save.
4. Add your prospects list
Add the prospects to whom you want to send this email campaign (sequence). Head to the prospects tab from sequence. And click on Add Prospects. You can either import a CSV file or search & add.
5. Activate your sequence
After finishing the above 4 steps, your email sequence is ready to be sent. Click on the top-right Paused button to activate your sequence.
Video guide to create and send email campaigns
Why choose Saleshandy to send email campaigns?
- You can send personalized email campaigns (sequence) just by adding merge tags. Personalization increases both the open and reply rates of your campaign
- Get detailed analytics of your email campaigns (sequence) that will help you to plan your future campaigns in a better way
- You can send up to 49 follow-ups (steps) in Saleshandy
- Saleshandy also allows you to add an unsubscribe link at the bottom of your email so your campaigns follow the CAN-Spam law.
Conclusion
Saleshandy allows you to send mass email campaigns in a very easy and efficient way. Now that you know the steps to create a sequence so start sending emails right away.
Source : https://www.saleshandy.com/blog/how-send-email-campaigns/