How Social Selling Can Damage Your Professional Brand
Social selling is a powerful part of the approach in our now transparent sales landscape.
By now, every salesperson should be embracing LinkedIn, Twitter, and even Facebook, as they plan to approach and attempt to engage with new business prospects.
Whether you choose to use paid services or choose to navigate social media on your own, it’s a platform where you can earn trust and establish credibility with your very best prospects.
It’s also a platform that if used incorrectly, could damage your credibility with your very best prospects.
Source : https://blog.thecenterforsalesstrategy.com/how-social-selling-can-damage-your-professional-brand