Facebook Image Dimensions 2021: Every Size Your Business Needs to Succeed
Looking for the latest Facebook image dimensions infographic?
All sizes here are updated and verified correct as of July 23, 2021.
This is the Ultimate Guide! We’ll go in-depth for all the Facebook image sizes you could ever need for your Business Page:
- Facebook Page cover photo and profile picture.
- Facebook Page photo post sizes.
- Facebook Page video post and Live videos.
- Facebook Page link image dimension and aspect ratio.
- Facebook Stories image size and aspect ratio.
- Facebook Page ads on desktop and mobile.
- Facebook catalogs.
Towards the end, I will also cover:
- Facebook 20% text rule.
- Facebook Page services image size.
- Facebook job post image size.
- Facebook Workplace image dimensions.
Every size you need to optimize your Facebook Business Page and postings!
Why worry about Facebook Page image sizes?
Creating highly engaging images for Facebook is no easy task. You work hard to make creative images that send a message about your brand, products and services, or offers.
Before you upload your image, ensure that you’ve followed Facebook’s varying recommended upload sizes so your company looks professional!
By using the right sizes, you’ll:
- Prevent your high-quality images from becoming pixelated.
- Avoid unfortunate cropping of important elements – like your client’s head!
- Communicate your message without words chopped off in the FB news feed.
It’s difficult to keep track – because Facebook has different requirements for each of its images, including profile pictures, shared link thumbnails, and sponsored posts, for example.
Plus, they update regularly. Most recent updates saw changes to the layout of Facebook Business Pages, image dimensions for event response ads, and the maximum upload size for videos, which is now 4GB.
And the profile picture is now round, which you won’t find explained correctly elsewhere.
Good news though – I keep an ear to the ground for changes so this article is always current! And I’ve published a brand-new infographic of the Facebook Page image dimensions all social media marketers need.
For ads, you’ll find an infographic provided by TechWyse to help you quickly reference all the recommended dimensions and image sizes for the multitude of Facebook ads available.
Facebook cover photos for Business Pages
These cover photo sizes come directly from Facebook’s recommendations, which are not always ideal, and never optimized for both desktop and mobile:
Facebook Business Page cover photo displays at 820 pixels wide by 312 pixels tall on computers and 640 pixels wide by 360 pixels tall on smartphones.
Facebook Group cover photo displays at 1640 pixels wide by 856 pixels tall on computers, cropped to 664 pixels tall on smartphones.
Facebook Event cover photo displays at 1200 pixels wide by 628 pixels tall on computers, with varied croppings on smartphones.
You can simply upload a horizontal photo and let the cropping fall where it may. The image below shows a typical 16:9 aspect ratio and how it’ll crop in height on different devices and uses.
If you’re going to design something beyond a plain photo, I strongly recommend you use a template so you keep all important elements visible on all devices.
See these blog posts for cover photo dimensions that I optimized for both desktop and mobile. You can download free templates with no opt-in needed:
| Facebook Page Cover Photo with free template.
| Facebook Group Cover Photo with free template.
| Facebook Event Cover Photo with free template.
Those explanations and templates are ideal for both pro and casual designers.
If you’re not a designer but do want a stunning cover photo without the stress, I recommend you use an easy design tool like Snappa, which has the safe zones built right in.
Check out how it works on this 4-minute video:
Facebook Page Profile Picture
Your Page’s profile picture displays at 170×170 pixels on your Page on computers, 128×128 pixels on smartphones and 36×36 pixels on most feature phones.
I do recommend you upload a larger size than 170. Try 400 pixels square, which works well across all social platforms.
Keep in mind that your Page’s profile picture will be cropped to a circular shape in ads and posts. Facebook says it will remain the same square shape when people visit your Page, but mine sure doesn’t.
Profile pictures with logos
If your profile picture is your logo or text, you may get a better result by using a PNG file. A JPG may become pixelated and show strange compression artifacts.
If using a squarish logo, be sure to reduce it on an extended background before uploading to your Page, to accommodate the circular crop. See examples below.
Facebook photo post dimensions
Facebook photo posts offer a lot of flexibility. You aren’t locked into a specific size or shape.
You can create these image posts at 1200 pixels square for portability across social networks. 1080 x 1080 also works.
In addition, you can choose to post horizontal or vertical images. I’ve found that Pinterest Pins at 2:3 aspect ratio look awesome on Facebook. Not sure about long infographics, these may get cropped.
The vertical portrait shape of 4:5 (or 8×10, as it’s known in the photography world) is also my favorite on Instagram. Use 1200 x 1500 pixels, or Instagram’s recommended dimensions of 1080 x 1350.
Facebook video post size
Facebook videos have options. Directly below are organic, non-ad videos. 360 and Live videos follow.
You can use horizontal or vertical videos. I believe you can use square as well.
There’s no firm size you must stick to, except for ads. Please refer to the infographic at the end of this article for video ad specs.
Video specs (organic or non-ad):
- Recommended video size is 1280 x 720 landscape, 720 x 1280 portrait.
- Minimum width is 600 pixels for both landscape and portrait.
- Landscape aspect ratio is 16:9.
- Portrait aspect ratio is 9:16.
- Mobile renders both video types to aspect ratio 2:3.
- Max file size is 4GB.
- Recommended video formats are .MP4 and .MOV.
- Video length max is 120 minutes.
- Video max frames 30fps.
Facebook 360 Video specs
360 videos provide users a complete 360° view by scrolling with a cursor on web, or by touch or turning their device on mobile. This format appears organically in feeds, and often gets more reach.
360 video specs:
- Maximum dimensions 4096 x 2048 pixels.
- Minimum width is 600 pixels.
- 360 aspect ratio is 2:1.
- Max file size is 1.75GB.
- Recommended video format is .MP4.
- Video length must be less than 40 minutes.
- Video max frames 60fps.
How To Go Live On Facebook Horizontally: Facebook Live Landscape Mode
You can go Live either horizontal or vertical, but you must set the mode you desire before you tap the Go Live. Once you’re Live, you can’t change.
Watch this short video for the details.
Facebook link share size
For link shares, use images that are at least 1200 x 630 pixels for the best display on high resolution devices. At the minimum, you should use images that are 600 x 315 pixels to display link page posts with larger images.
The infographic provides tips for ensuring your images meet Facebook’s guidelines.
For example, if your link share image is smaller than 600×315, it will automatically render as a thumbnail. Also, Facebook will automatically choose the center of your image if you neglect to upload it to the correct dimensions – which could cut off a portion of your image.
The minimum allowed image dimension for a link share is 200 x 200 pixels.
The size of the image file must not exceed 8 MB. source
Facebook Stories image size and aspect ratio
Facebook Story images will fill the frame of the viewer’s device, which aren’t all the same pixel size or aspect ratio.
To add photos and videos to your Facebook Story quickly, simply hold your phone vertically when snapping or filming. No need to worry about an exact dimension.
If you wish to make graphics, a good guideline is 9:16 aspect ratio. 1080 x 1920 pixels is your go-to size.
What’s the Facebook 20% text rule?
Facebook removed their 20% rule in Fall 2020. This rule had stated that the text on an ad image shouldn’t make up more than 20% of the image.
The first to report this was social media expert Matt Navarra on September 22, 2020, as advertisers were being contacted by Facebook directly to inform them of the update. FB said:
…we will no longer penalize ads with higher amounts of image text in auctions and delivery.
Facebook no longer rejects ad images on the basis of the text they contain – or throttles their reach, as they previously stated.
What happened to Facebook text overlay tool?
Facebook has retired their text overlay tool. Marketers no longer need to struggle with fitting text overlay into the grids allotted on this tool.
Should I still limit text on Facebook ads?
Over the years, Facebook has repeatedly noted that Facebook and Instagram users dislike ads with too much text in the main image.
Facebook still maintains that ad images with less than 20% text perform better, and recommends that advertisers “keep your text short, clear and concise in order to get your message across effectively.”
Many marketers like to add large, eye-catching words like “free,” “sale,” or “limited time offer” to their images. This certainly sounds like a good strategy.
However, the team over at SketchDeck say that more text on an ad image actually increases your CPC (cost per click).
After testing 48 Facebook ads to bust 6 marketing myths, they found that no-text ads performed better! The images with no text overlaid performed consistently better with a 6-7% lower CPC.
Facebook has recommended that ad images not look out of place in the Facebook news feed. Obviously, ads that scream SALE look out of place amidst photos of your cousin’s wedding, sister’s kids, and friend’s vacation.
The only successful text-added ads they saw had “Free” or “50% off” as their main text.
They also noted that noted that as the text size increased, the CPC increased as well.
Bottom line? You still need to use text wisely and sparingly, and test to see which makes the best Facebook ads for your audience.
Facebook “Our Story” cover photo size [retired]
This Facebook Business Page feature allowed you to expand on the business information in your “About” section. It was only available for 3 years: throughout 2018, 19 and 20.
In January 2021, Facebook started notifying people that this section was going away.
If you still have it on your Page, copy the text into your About section. Unfortunately, there’s no image or clickable links available like there were in the Our Story section.
The info on the many and varied croppings of the “Our Story” cover photo has been kept below for historical reference only.
On desktop, the preview image seen on your Page matches the image seen if someone clicks through to your Facebook “Our Story” reasonably well.
But on mobile, the cropping is vastly different from preview to Story (see above).
On desktop, 1200 x 445 works well, but not on mobile, where 1200 x 672 looks right… on the “Our Story” itself.
The preview will be severely cropped though – to 1200 x 348.
If you want to get super specific and plan for the various croppings, feel free to right-click and download this handy dandy template I made.
Note: Sizes are approximated to the best of my ability.
Facebook Notes 2021
Notes are another lost Facebook feature. However if you’ve previously published them, you can find your Notes on your Activity tab about 3/4 of the way down.
I’m not sure if you can still edit previously-published Notes, but again am leaving the image size info below for reference.
Notes cover photo
Your cover photo is one of the first things your followers will see when they’re scrolling through News Feed — so make it bold and eye-catching!
The current dimensions for the Notes cover photo are 1200px wide by 445px tall. This is approximately 2.7 times wider than tall.
It’s recommended you use an image that’s at least 1200px wide to allow for the best resolution. Smaller photos will be enlarged to fit the space, but that can result in grainy or blurry images.
The same aspect ratio and cropping apply on mobile.
Facebook Notes images
You can add as many photos into your actual post as you’d like. Photos inside your note should be at least 700px wide.
Facebook recommends you include a caption with each photo to help your readers understand what’s represented in your picture.
Facebook Page services image size
The services image will appear as a small square to the right of your title and description.
While there is an opportunity to add multiple images, only the last one you add will show! And there’s no link for the viewer to click through and see more.
In fact, services have no link at all! It just shows the service name and (optional) price, description, and duration.
And a small square image. The Facebook Page services image size displays at a measly 138 pixels square on computer browser, or 276 pixels on retina display.
There’s no cropping adjustment. Any size or shape image you upload or choose from your Page photos will be center-cropped to square.
I recommend cropping your image to a square before adding to your service tab.
Try 600 or 1200 pixels square, so you can reuse it as a Page post.
138 or 276 is just too tiny!
Facebook job post image size
The Facebook job posting image is exactly the same as a link post. 1200 x 628 pixels is ideal.
While Facebook has not recommended a size, I tested and found that you can upload any size, and choose your preferred cropping, but it will be in this 1.91:1 aspect ratio.
The default will be your cover photo. If you haven’t created a dedicated job post image, you can use the cover photo if it works, or click the X in upper right to choose to have no image.
Of course your job offer will be much more eye-catching with an image! The good news is, you can use the Facebook link size in any easy design tool to get the correct size and proportion.
Shown below are just 4 of Snappa’s FB link image templates. Snappa offers 7 different sizes for Facebook, with thousand of pre-built templates for posts, cover photos, and ads.
Facebook Workplace image dimensions
Workplace cover photo
Workplace admins can upload or change cover photos for their groups.
To upload a cover photo:
- On your group page, hover over the cover photo and click Upload Cover Photo in the top right corner.
- Upload a cover photo, drag to reposition then click Save.
To change an existing cover photo, hover over the photo and click Update cover photo then click Upload Cover Photo.
For best results, choose a group cover photo that’s 2048 pixels wide and 1032 pixels tall (approx. 2:1 ratio).
Note: If an admin doesn’t upload an image, group members may be able to add a cover photo themselves. source
You can download the 2048 x 1032 template provided by Facebook by right-clicking it below:
Facebook Workplace logos
Logo images on Workplace should be 495 x 234 pixels or larger. These dimensions ensure that the image will fit in the provided logo template.
Images larger than 495 x 234 pixels are scaled down to fit into the logo template.
The following formats are supported:
- .PNG (with or without background)
Keep in mind that animated formats such as .GIF aren’t supported and files should be saved in RGB mode. Uploaded logo(s) in CMYK mode may be different in color compared to the original file preview. source
Ready to make your Facebook Page images?
Make them the easy way – with Snappa!
Their templates give you the perfect sizes, with safe zones to ensure your beautiful designs look great on both desktop and mobile.
Disclosure: IF you upgrade to a paid plan, I may receive a referral fee.
Facebook image dimensions infographics
Keep going, there’s more!
The 2021 Facebook Page image sizes infographic directly below has been updated for New Facebook.
The Facebook Ad Sizes Cheat Sheet below it was created by TechWyse, and shared with their permission.
The most recent updates include the addition of live videos and catalogs, along with the changes in the image dimensions and aspect ratios of various ads.
Check out the TechWyse infographic to learn more about how your Facebook ad campaign can be improved using the knowledge of Facebook’s recommended dimensions and image sizes.
Save these infographics to Pinterest for quick reference when building your Facebook posts, events, ads, and more.
It’s updated as soon as I hear of changes.
Hope you enjoy these new Facebook image dimensions infographics!
The post Facebook Image Dimensions 2021: Every Size Your Business Needs to Succeed appeared first on Louise Myers Visual Social Media.