Close This Performance Gap, Get More Appointments
Even your best sales reps aren’t immune to sales performance gaps.
There are common gaps like not following the sales process, poor listening skills, not properly preparing for calls, not identifying valid business reasons (VBR) early in the process… the list continues.
However, one of the most common sales performance gaps that you need to close in order to boost revenue is right at the very beginning of the sales process. Do you know what it is?