Experiential in Color: The Event Industry’s Next Generation of Diverse Leaders Visibility can play a critical role in elevating careers. In recognizing the unique challenges... Read More
Events
Trends
What You Need to Know About Events Going Forward: New EventMB Research As we mark Global Meetings Industry Day, the second in pandemic times, we... Read More
Mobile Programs Gain Traction Among Brands Stalled by Trade Show Postponements Four Lessons Learned from Stratasys’ Mobile Showroom Experience Brands reliant on industry shows this... Read More
How a Localized Sampling Campaign Gave Herdez and the Boston Community a Lift As the U.S. reaches a turning point in the pandemic, smart marketers... Read More
HBO Max Targets Gen Z with an ‘Un-Fashion’ Installation To promote its new show Genera+ion, the streaming service worked with fashion school students to create... Read More
Attendees in the Driver’s Seat: Are Hybrid Events Ushering In the Next Wave in Personalization?
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Attendees in the Driver’s Seat: Are Hybrid Events Ushering In the Next Wave in Personalization? New hybrid event formats promise a much more flexible and... Read More
What Is 365 Engagement and How Will It Impact Events? While the success of virtual events might be to the dismay of many eventprofs, the... Read More
2021 Executive Roundtable: Diversity in Events ”Multicultural marketing does not follow a ‘build it and they will come’ mantra. Brands can’t build a diversity marketing... Read More
Find Your Next Partner: The 2021 Virtual Platforms Index Your Q1 Guide to the Industry’s Top Virtual Products and Platforms There’s never been a more... Read More
How to Recalibrate Your Event and Trade Show Strategies in this New Era A roadmap to increasing brand relevancy with your key audiences While the... Read More
