ActiveNav Automates Data Inventory Updates Our on-going tour of privacy systems has already included stops at BigID and Trust-Hub, which both build inventories of customer... Read More
Customer experience
Is Peak Martech Approaching At Last? Contrary to popular belief, forecasting is easy: tomorrow is nearly always like today. What’s hard is predicting when something... Read More
How Lego Bocks Explain Why Bloomreach Bought Exponea Yesterday brought news that CDP Exponea had been purchased by ecommerce recommendation engine Bloomreach. The deal almost... Read More
Software Has Stopped Eating the World This August will see the tenth anniversary of Marc Andreessen’s famous claim that software is eating the world. He... Read More
MarTech Plot Lines for 2021 “Apophenia” – seeing patterns where none exist – is both occupational hazard and job requirement for an industry analyst. The... Read More
Trust-Hub Maps Company Data for Privacy and Other Uses Marketers care about privacy management primarily as it relates to customer data, but privacy management overlaps... Read More
Friday afternoon brought an unconfirmed Forbes report that communications platform Twilio is buying CDP Segment for $3.2 billion. The deal would be Twilio’s third acquisition... Read More
Software Review: Skypoint Cloud Combines CDP and Privacy Management There are obvious similarities between Customer Data Platforms and privacy systems: both find customer data in... Read More
Software Review: Osano Manages Cookie Consent and Access Requests The next stop on our privacy software tour is Osano, which bills itself as “the only... Read More
When CDPs Fail: Insights from the CDP Institute Survey We released a new member survey last week at the CDP Institute. You can (and should)... Read More
