Software Has Stopped Eating the World This August will see the tenth anniversary of Marc Andreessen’s famous claim that software is eating the world. He... Read More
Customer experience
MarTech Plot Lines for 2021 “Apophenia” – seeing patterns where none exist – is both occupational hazard and job requirement for an industry analyst. The... Read More
Trust-Hub Maps Company Data for Privacy and Other Uses Marketers care about privacy management primarily as it relates to customer data, but privacy management overlaps... Read More
Friday afternoon brought an unconfirmed Forbes report that communications platform Twilio is buying CDP Segment for $3.2 billion. The deal would be Twilio’s third acquisition... Read More
Software Review: Skypoint Cloud Combines CDP and Privacy Management There are obvious similarities between Customer Data Platforms and privacy systems: both find customer data in... Read More
Software Review: Osano Manages Cookie Consent and Access Requests The next stop on our privacy software tour is Osano, which bills itself as “the only... Read More
When CDPs Fail: Insights from the CDP Institute Survey We released a new member survey last week at the CDP Institute. You can (and should)... Read More
Software Review: BigID for Privacy Data Discovery Until recently, most marketers were content to leave privacy compliance in the hands of data and legal teams.... Read More
Data Security is a Problem Marketers Must Help Fix Everything you need to know about 2020 is covered by the fact that “apocalypse bingo” is... Read More
Don’t Misuse Proof of Concept in System Selection Call me a cock-eyed optimist, but marketers may actually be getting better at buying software. Our research... Read More
