10 Sales Prospecting Email Templates to Win More Leads

Prospecting is the backbone of the sales process. It makes sure you constantly progress towards your goal and help your prospects to win. But, what’s important is doing the sales prospecting in the right way. In research we found 34% of sales reps believe prospecting is their biggest challenge in 2020. 

Now the question is how to make the process simpler, effective, and where one should start prospecting?

After analyzing multiple channels, email is considered as the best mode for prospecting. 64% of customers prefer email as the best mode of communication with the seller.

Having said that, to achieve the desired outcomes, it is essential to know the right ways of drafting a sales prospecting email that attracts more leads.

To help you out, we are writing this article on different prospecting email templates that can be used on the go to nurture your prospects. This article will also act as a guide with steps for writing a fantastic sales prospecting email that converts. 

What is a sales prospecting email?

A sales prospecting email is sent to a potential customer by sales reps with an introduction about their product and solution to the prospect’s problem. The email’s objective is to educate the prospect with essential benefits and nurture them for purchasing your product or services.

A prospecting email helps a sales rep to build a long-lasting relationship and generate revenue for the company. 

Writing an effective sales prospecting email is challenging. You should focus on your prospect’s pain points and their areas of interest. Adding those elements in your emails will make your prospect get interested and take necessary actions. 

Here we are adding some of the best prospecting email templates that can be used directly according to the respective situations. We have also added a sample follow up email for prospective clients, which can add benefits to your primary emails.

Sales Prospecting email templates

1. Introduction email template

2. Reference a company announcement

3. Email to Referral Connection template

4. Email to Competitor’s Customer template

5. Email to a Social Media Connection template

6. Email Template to complement a prospect’s success

7. Email template with a solution to the prospect’s problem 

8. Email template providing offers/discounts

9. Email template to follow-up after a meetup

10. Follow-up email template after no response

Bonus: How to Write a Follow-Up Email To Get the Best Results

You can easily pick the above templates on the go and send it to your prospect according to different scenarios. In the next section, we will share the best techniques to draft a sales prospecting email.

How to write amazing prospecting emails?

As discussed above, writing B2B prospecting emails can be challenging at times. But if you focus on the essential elements, you can start writing wonderful emails on the go. Here, we are discussing those key elements that can help you write amazing prospecting email copy.

1. Understand the prospect

First thing first, before starting communication with prospects, it is essential to collect sufficient information about them. Conduct in-depth research to understand their needs, pain points, and how you can help them. Make sure you have all answers to the possible questions before reaching out to them.

Checking these factors will help you understand your prospect, and you can kick start a powerful conversation. Proper research will make sure you have a relevant conversation with your prospects and ultimately get the desired results.

2. Add catchy subject lines

Subject lines are the first things that your prospect looks at before opening your prospecting email. 47% of the recipient opens the email based on the subject line only.

Add some catchy and action-driven words in your subject line that can encourage your prospects to open and read the email.

Make sure your subject line is relevant to your prospect. The best performing subject lines are the ones that clearly describe what is written in the email. Although your goal with the subject line is to encourage your prospect to open your email, don’t make it fake or irrelevant. The prospect might spam your emails with irrelevant or vague subject lines. Keep your email subject line neat and simple to get the best results.

Confused about how to write an action-driven email subject line? Check it here now— 21 Email Subject Lines for Sales that Definitely Get Responses

3. Personalize your emails

Personalization is the secret sauce of an email that drives results. 71% of customers prefer to reply to personalized emails. Making your emails personalized makes your prospect feel the email is dedicated to him. Also, a personalized email looks more authentic and doesn’t look like one sent by a robot. 

Adding authenticity in your emails creates interest in your prospect to begin a conversation. Also, it is suggested not to over personalize your email. The personalization should act as a boon for you, not a bane. 

If you are sending prospecting emails to multiple recipients, personalization can be a challenge. It is suggested to use a sales email outreach tool like SalesHandy to automate your personalized emails. It has a mail merge function that helps you personalize multiple emails and send them together. With SalesHandy, you can send as high as 2000 emails at a go.

4. Never hesitate to ask questions

Questions build engagement. To make sure you are having a healthy conversation and driving your prospect towards the end goal, you need to ask some questions. Asking questions will help both you and your prospect to stay on the same page and reduce the communication gap.

You need to ask relevant questions regarding the prospect’s pain points or their goals, which can create curiosity in their mind to answer. This will boost the email response rate. However, if you ask irrelevant questions, your prospect might end up spamming your email.

Asking relevant questions within a conversation will also build trust and confidence with the prospect and build a long-lasting relationship.

5. Deliver value with credibility

The primary goal of prospecting emails is to nurture prospects, build relationships, and help them achieve their goals. You require to send them various research reports, case studies, informative guides, and other valuable resources that can benefit them.

You also need to help them understand how beneficial your product is. However, never brag about your product features. In fact, showcase the benefits for them. That’s the only way, your prospect can relate themself to your product.

The resources or strategies you share with your prospects should be from authentic sources. Take care that those resources should not hamper your prospect’s results or else you end up losing them.

6. Add an engaging CTA

The last part of your email body should consist of an engaging CTA to help your prospect take a step towards your desired goal. The CTA should consist of a relevant hook that will tempt your prospect in clicking it. Your CTA should be action-driven and carry sufficient value for your prospect. It should be equally promising for the prospect to trust you and take action.

Don’t add multiple CTA’s in your prospecting emails. Keep your email single goal-oriented and you can achieve maximum results from it.

7. End with a simple email signature

The email signature at the end should create credibility. It should show your email is from an authentic person and is not another email spammer.

Write down your name, designation, and company details. You can also add your calling number if you want your prospect dials you. Choose a professional font for it and keep it neat. 

Pro tip: Don’t add too many HTML elements in your signature as it might not be supported in every email service provider.

Add superpowers to your prospecting emails

After reading the article and checking the cold prospecting email templates, you must have built good self-confidence to draft your own email. However, it’s equally important to analyze the sent email’s behavior to know its performance. It is suggested to use an email automation tool like SalesHandy to enrich your emails with superpowers.

SalesHandy provides you with unlimited free email tracking for a lifetime. You can check the email-open rate, reply rate, and decide the next action accordingly. With SalesHandy, you can send your outreach emails to 1000s of prospects with ease. To boost your sales prospecting, you can automate your follow-up emails up to 9 stages according to your prospect’s different behavioral conditions. It also has advanced email analytics and a template management system, making it a perfect sales prospecting tool.

If this article helped you learn more about prospecting and closing more deals, please share it among your connections and provide your valuable feedback in the comment section below.